Look for
the why.
I look for the why behind the idea and I am interested in how brands turn an understanding of people into decisions that shape campaigns and experiences.
Explore my work ↓Education.
THE HAGUE UNIVERSITY OF APPLIED SCIENCES/DE HAAGSE HOGESCHOOL.
Bachelor of Applied Sciences, International Communication Management.
2024 - Expected 2027
SOUTHAMPTON SOLENT UNIVERSITY.
BA (Hons) CGI and Visual Effects (Exchange Program)
September 2025 – January 2026
About me.
I look for the why behind the idea and I am interested in how brands turn an understanding of people into decisions that shape campaigns and experiences.
Across consumer research, brand activation and communication strategy projects, I have learned to look beyond the initial idea: what problem are we trying to solve, what does the audience actually need, and how can we make the message work across different touchpoints?
I enjoy connecting research with practical solutions, from developing campaign concepts and visual materials to coordinating the details that help ideas move forward.
Focus
Consumer Insights · Brand & Campaign Strategy · Cross-Channel Marketing · Visual Storytelling · Project Coordination
Selected works.
Understanding the audience. Finding the problem worth solving. Making the idea work.
Beyond projects.
Different cultures. Different perspectives. One thing in common: people
Why me?
I am interested in the decisions that sit between understanding an audience and bringing a campaign to life: what a brand wants to say, why it should matter to people, and how the idea holds together across different touchpoints.
My projects have taken me from analysing audience reactions and shaping brand activation concepts to developing visual materials and coordinating the details behind a campaign. I like asking questions, making sense of different perspectives, and helping turn a promising idea into something a team can actually work with. I still have plenty to learn, and I want to contribute while doing so.
Contact.
Curious to learn. Ready to create. Eager to contribute.